I'm a business professional with strong information technology skills.
Altogether, I have 10 years of experience working for media and technology companies. I started my career in finance and business development. Post-Grad, I switched to marketing and did growth-oriented marketing for startups. My focuses were user acquisition and conversion optimization.
To speed up my transition, I took a sabbatical for most of 2016 to study design and web technology full time. Besides teaching myself, I completed a full-time web development boot camp. In October, I started applying for frontend development jobs. A month later, I landed my first frontend job at Aperto - An IBM Company (IBM iX).
Currently, I'm a frontend developer at Aroundhome, which is a marketplace for home services. My team handles prospecting for demand-side growth opportunities and prototyping new products.
I earned an MBA from EDHEC Business School in France. I also hold a B.S. in Business Administration, with an emphasis on finance, from California State University, Los Angeles. And, I'm a Project Management Institute Agile Certified Practitioner (PMI - ACP) certificate holder.
In my free time I like to read, write, run, play sports, take pictures, travel, and socialize with misfits.
Aroundhome is a marketplace for home services. I'm on the New Product Market Fit team. We prospect for demand-side growth opportunities and prototype the next generation of Aroundhome products.
Level Up and Launch
Planned to take two months off to level up my React skills and then get a job working on an SPA full time. Extended my time off due to COVID-19. Besides React, I taught myself TypeScript, Node + Express, MySQL, TDD, npm scripting, and project configuration.
Aperto - An IBM Company
Sabbatical + Career Foundry
Created media plans for Nokia (HERE), Bild, Viewster, and Aeria Games. Managed branding, direct response, and re-targeting campaigns. Prepared post-campaign reports that quantified ROI for clients.
Head of Online Marketing
Responsible for digital marketing strategy and conversion optimization. Led a team that increased the overall conversion rate by 300% in four months. Rebuilt the paid marketing setup from scratch (Facebook, Adwords, Google Analytics).
Bonial International Group
Mobile Marketing Manager
Launched the U.S. shopping app, Retale, in late 2013. Built the entire mobile marketing set up from scratch with one other person. Managed mobile advertising campaigns across a diverse range of user-acquisition channels including Google, Facebook, Twitter, Yahoo Bing, and a host of ad networks.
Sourced external sales leads via networking and desk research with a focus on performance advertisers. Assessed reach and negotiated pricing (CPM, CPC, CPI) for mobile advertising campaigns (standard banner, rich-media, and video) with new and existing clients. Managed campaigns from IO to final billing. Successfully grew revenue from several accounts by 100% or more.
Hydra Digital Holdings
Business Development Consultant
Evaluated the global "Smart TV" industry, which included an analysis of key players, products, and technologies. Report was used to brief prospective investors and to shortlist potential strategic partners. Analyzed historical sales data, market research reports, and macroeconomic data to forecast "Smart TV" sales and installed base through 2022. Forecast was an integral part of the firm's pitch to potential investors.
EDHEC Business School
Completed an intensive international MBA program based in Nice, France. Went on study trips to the UK (London) and South Africa (Cape Town). Led a team of six MBA candidates through a business plan competition; pitched Sophia Antipolis VCs. Mentored peers seeking career changes into corporate finance.
Confecciones Gold Medal
Designed the UX and performance reporting functionality of the company’s proprietary order tracking system. The system passed client audits required for the initiation of a key strategic partnership. Revamped cash budgeting and forecasting procedures. Extended the firm's cash planning horizon from one month to several months, which allowed the firm to slash interest expenses related to short-term borrowings.
Coordinated all planning, forecasting, and budgeting processes. Worked closely with line managers to develop realistic revenue and cost projections for their units. Assessed the internal and external business environments and each business unit's historical performance. Prioritized key risks and opportunities. Presented findings to the VP of Finance and the CFO. Produced the financial plans for the expansion of the firms operating facilities into Canada and the launch of the firm's "Mothership" business unit. Both projects were successfully launched in 2010.
Coordinated media planning, media buying, and administration activities related to the marketing of widely released feature films (e.g. Rambo, Saw IV, The Eye, Why Did I Get Married?). Monitored, analyzed, and adjusted theatrical marketing budgets for 20+ feature films.
Trust Company of The West (TCW)
Credit Mortgage Group Intern
Assisted CDO specialists conducting monthly surveillance of 200+ CDO holdings by collecting and analyzing data from various trustee and manager websites. Created ad hoc reports utilizing various rating agencies’ data sources and major investment banks’ research resources. Maintained an Access database of weekly trading data.
California State University, Los Angeles
BS Business Administration
Conducted self-directed research on fixed-income securities, specifically CDOs, CLOs and other credit derivatives. Self-directed research included working one on one with a professor who was formerly the Chief Investment Officer of Payden and Rygel and completing an internship on the CDO desk of Trust Company of the West (TCW). Earned a Bachelor's of Science in Business Administration with an emphasis in finance and security analysis.
Moved to Santa Barbara. Took a bunch of classes at Santa Barbara City College to figure out what what I wanted to do. Continued partying like it was 1999. Inadvertently earned Associate's degrees in Economics, Business Administration, and Liberal Studies. Moved to Los Angeles to study finance.
San Francisco Bay Area
Grew up in the East Bay. Played American Football, Baseball, Basketball, and ran track (I was a sprinter). Worked a bunch of of retail jobs. Partied like it was 1999. Was elected "Biggest Party Animal" by my class for our Senior Year yearbook. Somehow graduated high school. Had no clue what I wanted to do with my life.