About Me

I’m a senior IC-track product manager and product builder. I have a business and frontend development background. I lead new products from initial framing through beta and release. I help teams decide what to build while balancing customer needs, business goals, and technical constraints.

At Staffbase, I led development of a new external communications product from proof of concept to beta. Later I led product development of social and engagement features

Before Staffbase, I was product lead at mobileJobs. There I owned the B2C application funnel for a blue-collar jobs marketplace and launched a B2B product for its employer customers.

I started my career in finance and then moved into growth-oriented marketing, focusing on user acquisition, conversion optimization, and re-engagement. The technical side of marketing inspired me to get into frontend development. After teaching myself how to code, I spent five years building web apps at IBM iX and Aroundhome before moving into product management.

Since March, I’ve been taking time off to learn German and study AI engineering. My last German intensive course ends in October, and I’m available to start a new job in November. I’m looking for a senior, staff, or lead PM role working on something new where the team is still figuring out what to build.

I hold an MBA from EDHEC Business School and a BS, Business Administration focusing on finance and security analysis from California State University, Los Angeles. I’m also a Project Management Institute Agile Certified Practitioner (PMI-ACP®).

Technical Skills

1 - HTML
2 - CSS
3 - JavaScript
4 - TypeScript
5 - React
6 - Node + Express
7 - SQL

Experience

SEP 2023 - FEB 2026
Staffbase
Senior Product Manager

Staffbase is a German enterprise SaaS company for employee communications. Its platform helps large organizations reach employees across internal channels; the company has reached unicorn status.

Took External Content from proof of concept to open beta, using customer interviews to focus the first release; more than 75% of interviewed customers reported satisfaction after launch. Later led Communities from proof of concept to launch and improved Chat, achieving WCAG 2.0 Level AA, 20% higher engagement, and 30% fewer support requests.

JUN 2022 - AUG 2023
mobileJobs
Product Lead

mobileJobs is a German B2B recruiting provider focused on blue-collar and other non-academic roles. It helps employers reach candidates through mobile-friendly job ads and applications.

Set product direction after promotion to Product Lead and launched Client Audit, a campaign-analysis add-on for employers. Also delivered an applicant service that cut cost per applicant by 8%, an ATS integration that helped secure a €30,000 contract extension, and analytics that helped Customer Success improve campaign conversion.

JAN 2021 - APR 2022
Aroundhome
Frontend Developer

Aroundhome is a German home-services marketplace owned by ProSiebenSat.1’s NuCom Group. It connects homeowners planning projects with local specialists.

Built accessible React features, improved the design system, and upgraded an API integration, increasing page-load speed by 70%. An A/B test improved macro conversion by 10%, and the winning version remained in place.

MAR 2020 - NOV 2020
Level Up and Launch
Study Sabbatical

When I left IBM, I planned to move straight into a new role, but the first COVID-19 lockdown started a few days later. I used the time to build on my React skills and get ready to return to work when things opened up again. I also taught myself TypeScript, Node.js, Express, MySQL, testing, and development tooling.

NOV 2016 - MAR 2020
IBM iX
Frontend Developer

IBM iX is IBM Consulting’s global experience design practice. It brings strategy, design, and technology together to build digital products and customer and employee experiences for large organizations.

Built modular, accessible web features for six client projects, including Airbus, Hyundai, Bundeswehr, and Berlin Chemie. All six projects launched successfully.

NOV 2015 - AUG 2016
Career Foundry
Study Sabbatical

The technical side of marketing got me interested in front-end development, and I liked it enough to want to do it for a living. I took 10 months off to teach myself how to code, including doing a three-month full-time coding boot camp and building a responsive portfolio site and a Ruby on Rails ecommerce app.

MAR 2015 - NOV 2015
Fetch
Account Manager

Fetch was a global mobile advertising agency within Dentsu Aegis Network, now known as Dentsu. It provided mobile strategy, media, creative, and analytics services to brands. The agency was known for its "Measurably Daring" mindset and was named Mobile Agency of the Year multiple times by Econsultancy.

Managed campaign strategy and setup for clients including HERE, Bild, and Xing. Optimized ad spend across major and long-tail networks; 80% of customers rebooked with higher budgets.

MAR 2014 - JAN 2015
Stilnest
Head of Online Marketing

Spontaneous Order operated Stilnest, an online jewelry brand now part of the Julie & Grace Group. Stilnest brought international designers’ work to customers through curated collections and made-to-order production.

Rebuilt the paid marketing setup and aligned landing pages with campaign messaging, tripling ecommerce conversion in four months.

JAN 2013 - SEP 2014
Bonial International Group
Mobile Marketing Manager

Bonial is a digital retail-marketing company within Axel Springer. Its platforms connect shoppers with retailers’ offers and brochures, including kaufDA in Germany and Retale in the U.S.

Led user acquisition for Retale’s U.S. launch, driving more than 2 million installs and a top-five iOS ranking. CRM campaigns raised retention by 30–60% in targeted segments.

SEP 2012 - SEP 2013
Madvertise
Account Manager

madvertise is a European mobile adtech business (aqc. by Azerion). It helps advertisers reach mobile audiences, and publishers monetize apps and websites.

Optimized mobile ad campaigns and technical integrations; most customers from managed campaigns rebooked, often with double the ad spend.

May 2012 - JUL 2012
Hydra Digital Holdings
Business Development Consultant

Hydra Digital Holdings is the holding company for Float Hybrid Media, a San Francisco interactive technology studio. Float explores spatial interfaces and immersive media and develops interactive experiences for brands, including Microsoft.

Analyzed the Smart TV market, informing investor briefings and a shortlist of potential strategic partners.

JUN 2010 - JUN 2011
Confecciones Gold Medal
Productivity Consultant

Confecciones Gold Medal was a family-owned apparel manufacturer in Irapuato, Mexico. It produced textile outerwear for brands, including Adidas Latin America.

Designed reporting for an order-tracking system that passed client audits, improved cash forecasting to reduce short-term borrowing costs, and strengthened operational security.

JAN 2009 - JUN 2010
Digital Domain
Financial Analyst

Digital Domain is a visual effects and technology studio within publicly traded Digital Domain Holdings. It creates work for film, television, and immersive media.

Built financial models for acquisitions, expansion, fundraising, and asset sales, supporting funding rounds and the Canadian studio launch. Prepared financial data for the company’s IPO filing.

AUG 2007 - DEC 2007
Lionsgate
Marketing Coordinator

Lionsgate is a major publicly traded entertainment studio. It produces and distributes film and television content and owns a large library of titles and franchises

Managed media planning and budgets for more than 20 feature films, including Rambo and Saw IV, supporting their theatrical launches.

MAR 2007 - AUG 2007
Trust Company of The West (TCW)
Credit Mortgage Group Intern

TCW is a global independent asset manager serving institutional and individual investors. It invests across fixed income, equities, and alternative strategies.

Monitored more than 200 CDOs each month, turning rating agency and trading data into reports used by portfolio managers and traders.

How I Think

Product Management

Software Engineering

UX Design

Customer Development

Growth Marketing

Corporate Finance

Contact