Hello world, I'm <George />

I’m a senior IC-track product leader with a hybrid technical and business background. I’m motivated by aligning cross-functional teams on product strategy, creating enough clarity in vague situations to act, and building products that deliver expected business value.

Most recently, I owned Staffbase’s external communications product, taking it from proof of concept to closed beta and open beta until a strategic pivot away from external communications led to reassignment. I joined Staffbase’s App / Intranet group, where I owned Social and Community features including chat, communities, and employee recognition. In both assignments I worked closely with engineering, design, and business stakeholders to set priorities, create plans, and deliver products that increased user engagement and supported revenue growth.

Before Staffbase, I was Product Lead at mobileJobs, where I improved the core product, launched two new products, led an analytics initiative to better connect product decisions to measurable outcomes, and supported leadership with M&A via product due diligence work.

I started my career in finance and corporate development, then moved into growth-oriented marketing, focusing on acquisition, conversion optimization, and analytics. The technical side of marketing inspired me to get into frontend development. After teaching myself how to code, I spent five years building web apps at IBM iX and Aroundhome before moving into product management.

My cross-functional experience allows me to connect business strategy, user needs, market dynamics, and technical constraints well enough to help teams make smarter investments and move quickly with higher confidence in realizing expected returns.

Currently, I’m taking time off to improve my German, coding skills, and dive deeper into AI. I plan to return to the job market after finishing a B2 German course. I’m focused on senior, staff, or lead product roles on the IC track.

I hold an MBA from EDHEC Business School and a B.S. in Finance from California State University, Los Angeles. I’m also a Project Management Institute Agile Certified Practitioner (PMI-ACP®).